ValPre


Our Values


BOTANICAL, SENSITIVE AND EFFECTIVE BLENDS

Emma

Responsibly formulated by hand, with pure, healing and nutritious ingredients each Jasmine blend is conceived with a mission to be exceptionally gentle to skin with botanicals renowned for their anti-inflammatory care.



Our Mission

  • 100% natural & plant-based
  • free from nasties such as parabens, petrochemicals and harmful additives
  • Low carbon footprint
  • Recyclable packaging

Our Motivation

Care for the world that cares for us...
Our local coastline is beautiful. We are very lucky to live so close to the sea, a 15 minute walk from our house. Through my childhood this is where we came often, whether it be fish and chips on the beach after school, collecting shells to decorate boring picture frames, finding stones with holes in and even fossil hunting for a school project. We bring the speaker and have a dance and sing along on the beach with a lot of munchy picnic food mum packs up with us. The scenery is beautiful and peaceful. I get quite disheartened on a lovely sunny day when everyone flocks to the beach but instead of respecting the specialness and peace the beach gives, they leave rubbish all over it, dirty nappies, food packets, drink cans/bottles. It is so disheartening to know that they could have just bagged the stuff up and put it all in a bin or taken it home with them. It takes two minutes to pick it up.
An illegal gathering happened a few weeks ago and the serenity of the beach was unrecognizable with the amount of rubbish left behind, not only general waste but tables, chairs and other things. Thankfully we have an amazing litter picking group and great local support that they went out from early hours of the morning and cleared it up. The amount of rubbish bags they collected was astonishing. How can people not respect such a beautiful area?? How much of that rubbish made it into the sea??



Rsponsible Actions

Our Actions


All the effort and care that I was raised with is reflected in the brand we are growing...
I remember when I was about 7/8 and mum took my sisters and I to the beach, my crisp packet blew out my hand as it was quite windy so mum made it a challenge as to who ever caught the crisp packet got the last chocolate brownie. Mission accepted!! We all ran so fast and far to catch that packet which did blow in the sea, and yes I went in and got it….freezing!! Mum explained why it was important to ensure we took our rubbish away to all of us girls and we make sure we do as we do not want to harm the animals.
In building all the elements of our range a main focus has been ensuring that our nutrient-rich skincare is just as caring for the sustainability of mother earth that we get our goodness from. Apart from our recyclable packaging we are on a mission to increase our upcycled content and thanks to the wonderful support we have already received from the outset in our local community we have been able to launch as we mean to go on.
Our coffee scrubs contain the upcycled coffee grounds from our good friends Eve and Peter Butterworth at The CoachHouse /Coffee Shop New Romney.
With mum's amazing help we started out drying these at home ourselves in an oven on a low heat - a tricky process ensuring we had a thin even layer on the tray - turning it every 10 minutes and shaking it about to making sure we have an even result... it would take more or less an hour to dry out 4 to 5 trays at a time and then they were ready to go into our test formulas at work.
Now with the range up and running our good friends have allowed us to set up a simple pick-up and replacement system with our 10ltr buckets for the high quality coffee grounds which are dried, vacuum-packed, kept in sealed storage and then repurposed for our skin-loving formulations.



Repurposed

Our Future...


This is only the beginning and there is so much more to be done but we've started as we mean to go on.

We are already planning the next steps for our formulations to ensure we can repurpose as much of nature's botanical goodness into our products.



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